IDEO, as we learned from the video, is an extraordinary company. It helps organizations and businesses expand and grow through creative ideas and innovations of design. From the IDEO video, I learned that to develop great design, it takes more than just a paper and pencil. It takes time, lots of research, and an unfathomable amount of drive. To get started with amazing design, it first must begin with brainstorming. The most important thing is to not be afraid to express random ideas, because no matter how crazy the idea, they may end up leading to the right idea or pathway for a great design. The whole team hung up drawings of their ideas of the new shopping cart, with sticky notes, mind maps, etc. to discuss and vote on. Next, the design has to be put into action. After the team arrived back together after extensive research, each person began to work on a different aspect of the shopping cart, such as safety and mobility. Through this, I learned that it is important to have a team of experts from all areas of the subject or the design being concentrated on in order to ensure that the design is well rounded. Finally, the team creates three or four prototypes of the final design, and from those they are able to figure out which prototype is the most efficient and the best in its aesthetic qualities. This taught me that it is important to create multiple prototypes in order to weed out the bad aspects and innovate to create perfection. The final prototype was made after their five days of hard and grueling work, but they managed to find the solution to improve the poorly designed shopping cart into something consumer friendly and modern looking. Through the IDEO video, I gained the steps and the tools for improving my future creations, and I now know what it takes to create good design.
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